PROJECT

DRAKELaugh Now Cry Later

Baby...

Dave Meyers directs another over-the-top music video for Drake this time. With the notoriously tight production parameters of music videos, this was no exception. Working with MOD Creations’ team of multidisciplinary specialists, we turned day into night, added reflections into water, and comped 10 high impact VFX shots in just a few days. Lots of fun, no sleep. Let’s do it again!

Behind the Curtain

Tackling Talent

Drake is tough, as evidenced by his many athletic talents. Still, the director wasn’t going to actually let Marshawn Lynch flatten a platinum musician. We swapped Drake out with the poor stuntman, and nobody ever knew.