PROJECT

Chobani
Super Naturally Good

Devil's in the Details

These two spots feature The Tempter, a prince of dark chocolate and frosting-encrusted snacks. Directed by Nathan Price from Park Pictures and shot in Spain, we powered through some ambitious VFX to create some pretty sweet results. We used Houdini engine to transfer simulation data to Maya for rendering hundreds of thousands of candies, chips, and donuts.

Under the Hood

Sugar Rush

Our Houdini simulation artist, Sebastian, simulated about 100,000 donuts, candies, cakes, and cookies. We used the Houdini Engine for Maya to transfer positions, rotations, and velocities of proxy assets back to Maya without having to send enormous amounts of geometry. Efficiency <3