PROJECT

FacebookCreative Shop Collabs

ANIMATION
PRESENTATION

A Creative Playground

Turning out to be one of the most fun projects of the year, the great people at Hey Beautiful Jerk asked us to contribute 10 high-energy animations for this Facebook project. Procedural animation, character animation, and FX animation all came together here to create Facebook’s creative show reel called Creative Shop Collabs.

  • Studio
  • Client
  • Role
  • Hey Beautiful Jerk
  • Facebook
  • Animation
    Lighting
    Comp
A previs version of the candy striped balls

Under the Hood

Procedural Animation

One of the most fulfilling aspects of modern animation is the ability to harness procedural techniques to help with complex motion, or vast arrays of similar items, such as spirals or landscapes made of cubes.